There are 3 key problems faced by over the air radio stations for revenue streams. Station 99 aims to solve these problems for the over the air radio stations
- Inability to provide any measurable metrics back to advertisers on advertisement efficacy beyond reach/awareness
- Stiff competition from internet advertising options (Google,Facebook, GroupOn etc.)
- Inability of the listeners to recall the advertisement or act on the call to action while listening to radio
Station 99 aims to solve these problems for the over the air radio stations.
- The solution will be able to provide specific metrics per advertiser for a radio station to share with the advertisers
- It will create a new revenue stream(s) for the radio stations and introduce dynamic pricing for the slots
- Drive higher listener engagement with the advertisers and higher advertisement listener recall